July draws inspiration from the breezy outdoor spirit of Brisbane's Fortitude Valley, where the relaxed lifestyle and diverse experiences enrich the architectural environment and everyday life. Situated in the tropical charm of James Street, July is designed as an oasis for customers. Its design reflects the ability of travel to evoke meaning and memories through discovery and exploration, drawing references from Slim Aarons’ iconic poolside photography, perfectly aligning with the ethos of the July brand.
The store embodies the signature style of the Australian luggage brand, featuring a seamless, thoughtfully crafted, detail-oriented design with mid-century elements. Cork paneling, solid wood details, and playful pops of color reflect the luxury and nostalgia of travel, encouraging customers to reminisce about their most cherished destinations while continuously sparking their curiosity.
The dramatic shifts in volume draw customers to explore the depths of the store, while tactile surfaces invite them to touch and interact with July's premium luggage and accessories. The tropical landscape, designed by Acre, offers customers a moment of respite during shopping, making the surrounding environment more vibrant and lively.
Category: Interior Design | Tags: Bag Store Design, Commercial Space Design, Shop Design, Storefront Design, Concept Store Design, Australia, Australian Design, Luggage Store Design, Retail Store Design