Chongqing has a nickname called ‘Foggy City’, by which we got inspired and integrated the Chongqing’s climatic characteristics, the fog element to present this experience shop.
People usually put their precious items in safe deposit boxes, not only because they are valuable, but also because they want to pass them on from generation to generation, and this is one of the important values of jewelry as well. That is how we got inspired and came up with the design theme‘Heritage’. Based on this theme, we have incorporated the element of fog. We made the fog into many visible mini hexagons, decorated with different shades of colors, to make the theme wall composed of safe deposit box doors. The lower right corner of each door is set with a unique number stamp, such as 5201314, which is the homophone ‘I love you forever’ in Mandarin.
Looking at this wall body from a distance, it is as if the fog is seen by magnifying the pixels many times, hazy and quite meaningful. We let the fog not only stay on the wall, but also extend upward to the whole ceiling and downward to the whole ground.
In terms of color of the overall space, the fog itself actually has no color, but the city surrounded by fog has light and color. The interweaving and gradation of orange and blue in the space is like a morning or evening in Chongqing, where warm sunlight or light shines through the fog and sets off the blue sky. Therefore, we distilled such images and presented them in the space.
We used 6 shades of orange and 5 shades of blue on each side of ceiling, wall and floor. The total 18 orange and 15 blue colors of the three sides with various materials (artificial stone, cloth and metal aluminum plate) are matched together to perfectly present the visual effect of the fog spreading throughout the space.
In order to give people passing by the store a glimpse of the orange and blue “smoky” light inside, we replaced one of the walls with two layers of spaced glass screens to extend the visual depth and make the whole space more visible.
In the ‘Heritage’ theme series, there is also the carousel jewelry display bar table at the centre of the shop. The fog will continue to go on with Chongqing city, just like the heritage of jewelry, accompanying generations to grow up.
Information—
Project：Chow Tai Fook Chongqing Store
Date：2022
Location：Chongqing
Area：182.8 Square Metre
Client：Chow Tai Fook Jewelry
Materials: Artificial stone、Upholstery fabric、Aluminum plate