The new Scalpers flagship store design has been unveiled in the city where the brand was born, surrounded by rustic architecture and close to one of the city's most transformative contemporary landmarks—"Las Setas" at the Encarnación Square, designed by architect Jürgen Mayer. This striking duality served as the inspiration for the design project, seamlessly blending traditional and modern elements.
The spatial layout has been meticulously designed: the first floor is dedicated to menswear, the second floor to womenswear and children's clothing, and the top floor to a tailor shop. In a way, the design deconstructs the brand's emblem—represented by a skull and two crossed bones—infusing the space with conceptual meaning. The skull on the first floor is represented by a massive circular stainless-steel frame, while the two "bones" on the same floor are depicted through elongated ovals, forming a distinctive display area. These elements are crafted from vibrating steel, not only introducing an urban focal point but also, like the brand itself, striving to create a dialogue between practicality and rebellion.
The design intentionally utilizes a metal framework to provide versatile storage solutions for garments and small tools, while also transforming the original architectural columns into eye-catching elements. The juxtaposition of warm grey concrete and Hungarian point pattern oak adds depth and sophistication to the space, elevating the overall design aesthetic.
A U-shaped staircase connects the different levels and serves as the architectural heart of the building, complementing the panoramic elevator in the central core. Additionally, strategically placed screens showcasing the brand's latest advertising campaigns enhance the customer experience along the way.
Lighting design plays a pivotal role in this project. Custom-made luminaires fabricated from the same vibrated steel as the project, incorporating multiple LEDs and spanning two floors, create a contemporary atmosphere. In the tailoring area, a more classic approach is adopted, with general lighting provided by recessed lights, LEDs integrated into shelves, and custom spotlights. Here, comfortable sofas and armchairs shift the ambiance, making the floor feel more like a home than a store. These two distinct narratives offer a novel shopping experience.
Category: Interior Design | Tags: Retail Design, Store Design, Flagship Store Design, Apparel Store Design, Boutique Design, Spanish Design