Granhand Perfume Store Design

The new store design for the Korean fragrance brand Granhand was born in 2014 within a small Hanok. The brand's founder aims to explore the value of "scent" and integrate it into daily life. The team slowed down their development process to focus on providing customers with diverse and unique experiences that warm the heart.

Although "scent" is an invisible and intangible substance, it profoundly impacts people's memories and emotions. In life, we may forget certain things, but when a familiar scent appears, those memories are often awakened.

Granhand has once again invited Studio Motif to design their flagship store on Seogyo Street in Seoul, marking the first time they showcase two brands in one space. This new flagship store is the brand's eighth and largest location, and it also houses the fourth store of Granhand's Komfortabel Coffee.

They based their creative process on the space itself, with "dedication to craftsmanship" as one of their working methods. The Granhand flagship store on Seogyo Street in Seoul is located within a two-story standalone house with a courtyard, built in the 1970s. Studio Motif preserved the original flat structure of the house and cleverly transformed it into a multifunctional commercial space that offers multiple experiences.

The interior decor and other elements were designed using Studio Motif's unique "craftsmanship" approach. The first floor houses the Granhand store, while the second floor is dedicated to Komfortabel Coffee. Overall, the original layout was preserved, with several rooms initially planned for residential use being reconfigured into new functional spaces.

Studio Motif incorporated commercial display arrangements into this homey space to accommodate various customer activities. They aim to provide customers the opportunity to experience different areas while perceiving the brand's philosophy in diverse ways.

The main materials on the first floor include plywood for the display stands and jute fabric for the ceiling finish. Studio Motif organized the plywood into cohesive units, meticulously hand-sanding them to create a seamless display. The jute fabric is naturally draped over the ceiling, secured with glue, and then dyed for a refined finish.

The main materials on the second floor are wooden sticks and polished concrete. All the wooden sticks were processed directly on-site and connected to the framework using special methods. The existing concrete walls, hand-polished, showcase their irregularities naturally, emphasizing their raw beauty rather than concealing any imperfections.

For us, every scent, every item, and every design carries a special memory and holds unique significance. The Granhand flagship store in Seoul incorporates often-overlooked, objective materials encountered in daily life into the space, transforming it into a vast container of memories, inviting visitors to immerse themselves and linger.

Category: Interior Design | Tags: Specialty Store Design, Commercial Space Design, Shop Design, Storefront Design, Boutique Design, Brewery Design, Korea, Korean Design, Fragrance Store Design, Perfume Store Design, Scent Store Design, Aromatherapy Store Design